On the Road with Fernando: One Man’s Mission to Put Proxon on the Map
While most brands grow through boardrooms, flashy marketing campaigns, and endless spreadsheets, Proxon is taking a different road (literally).
Meet Fernando, a man with a vision, a passion for driving, and a deep belief in the power of well-made safety footwear. For the past several months, he’s been riding across the United States, one mile at a time, bringing Proxon’s products directly to the people who need them most: workers who spend their days on their feet, in motion, in tough conditions,and deserve shoes that match their effort.
Not Just Another Brand: A Mission
Fernando isn’t just selling shoes. He’s telling a story. Every gas station stop, every dusty road, every industrial zone he visits is part of a greater mission: to prove that Proxon belongs on the shelves and floors alongside the big names in workwear. Not because we say so, but because the product truly speaks for itself.
Whether it’s a warehouse worker in Dallas, a construction manager in Phoenix, or a mechanic in rural Ohio, Fernando listens to what they need: comfort, reliability, and style. Then he shows them what Proxon can do.
Why Ride Across the Country?
Because real trust isn’t built through ads. It’s built face to face, boot to boot. And he knows that if people try Proxon once, feel the difference of lightweight safety footwear, test the durability of our soft toe shoes, and experience the all-day comfort, they’ll never go back to bulky, overpriced boots again.
It’s a grassroots approach, but it works. With every stop, Proxon grows not only in sales but in community.
Building Something Bigger
What started as one man’s road trip has become something bigger. Along the way, he is not only meeting potential retailers, he’s also building a network of workers and believers who want to be part of something new. They’re tired of paying more for less. They’re looking for workwear that understands their rhythm, not just their size.
And Fernando? He’s just getting started.
Because when you believe in what you make, you go the extra mile, literally.
Join us on the road. Join us in rethinking what safety footwear can be.