Welcoming LIDER Brands: A Step Forward for Proxon

We had the privilege of hosting an influential gathering at Proxon, marking the beginning of an exciting new chapter. The main goal of this gathering was to welcome our new partners from LIDER Brands: Gil, Hugo and Guillermo.

These three professionals bring an outstanding level of expertise to our team, having worked in the marketing departments of renowned companies such as The Walt Disney Company, Inter Candy, Flexi, and more. Their extensive knowledge and experience will be invaluable as we continue to grow and expand our presence in the USA.

At Proxon, we have been working tirelessly to become more than what we are today. Our ambition is to reach new heights and become widely recognized in the industry, and to achieve this, we need strong allies. That’s why we are thrilled to welcome the talent and insight of LIDER Brands to the Proxon family.

Key Lessons from the Conference

During the session, our new partners from LIDER Brands shared essential principles that will help us grow not only as professionals but also as individuals. A key takeaway was the acronym LIDER, which stands for Leadership, Innovation, Detail, Entertainment, and Results—five pillars that will guide us toward success.

Leadership

1. Parenting & Guidance – Leading means mentoring and guiding others.

2. Quarterback Decisions – Making quick, strategic decisions is key.

3. Viking & Hunter Mentality – Balance fearlessness with patience.

4. Peacock Dance – Believe in yourself and your work with confidence.

Innovation

1. Analyze – Stay updated and ahead of trends.

2. Dream – Just do it—turn ideas into action.

3. Test – Every project is an experiment; keep refining.

4. Disrupt – Stay unpredictable and innovative.

Detail

1. Passion – Always add the WOW factor.

2. Precision & Efficiency – Strive for perfection.

3. Second Moment of Truth – Ensure an unforgettable experience for our audience.

4. Fortune Cookie Moment – Add that extra touch to make our work exceptional.

Entertainment

1. Industry Knowledge – Understanding the field is crucial.

2. Invisible Technology – Recognize the behind-the-scenes magic.

3. Storytelling & Story Living – Engage the audience deeply.

4. Have Fun – Enjoy the journey and make work an adventure.

Results

1. Vision – Have a clear goal.

2. Smart Objectives – Set strategic and measurable targets.

3. Report – Analyze progress.

4. Start Over – Keep improving and refining strategies.

Beyond sharing these valuable insights, LIDER Brands will help us identify opportunity areas, enhance our strategies, and add more value to our products—ensuring our customers are always satisfied.

At Proxon, we are excited to embark on this journey with LIDER Brands. Together, we are ready to take the company to the next level, expanding our reach and keeping even more hardworking individuals safe in their workplaces. Welcome to the family, LIDER Brands!